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A Rising Tide Lifts All Boats

A Rising Tide Lifts All Boats

With light now visible at the end of the Australian COVID-19 ISO tunnel, it’s time for businesses to ready themselves for the new normal. One universa...

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Crisis Shines a Light on Purpose

Crisis Shines a Light on Purpose

Amid the negativity, turbulence and uncertainty of the current world COVID-19 crisis, what people most value is crystal clear. We value care and compassion – health workers, first ...

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The Legacy of Connie

The Legacy of Connie

How Samuel Johnson Is Helping Solve The True Riddle of Our Times, Cancer I expected to get more than the usual key takeaway messages from Gold Logie winner and chief flag bearer of...

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Applying Quality Standards to PR Campaigns and Communications Strategies

Applying Quality Standards to PR Campaigns and Communications Strategies

A client of mine recently said “find art in what you do for a living and the customers will find you”. This got me thinking about what it takes to achieve true artistry in what you...

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With Great Power Comes Great Responsibility…

With Great Power Comes Great Responsibility…

This adage, attributed to various political leaders of centuries past, including Franklin D Roosevelt and Winston Churchill, and popularised in a 1962 Spiderman comic, is equally a...

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Serve Before Sell

Serve Before Sell

The Pareto Principle, aka the 80/20 rule, is also applicable to content marketing on social media, which is all about adding value to your online communities. A good rule of thumb ...

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This One Key Ingredient Could Make Your Message Take Hold

This One Key Ingredient Could Make Your Message Take Hold

Whether you’re wanting your media release to be published, your blog to be engaging or your LinkedIn profile to be of interest to potential employers, the one key ingredient that c...

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