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With Great Power Comes Great Responsibility…

With Great Power Comes Great Responsibility…

This adage, attributed to various political leaders of centuries past, including Franklin D Roosevelt and Winston Churchill, and popularised in a 1962...

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Serve Before Sell

Serve Before Sell

The Pareto Principle, aka the 80/20 rule, is also applicable to content marketing on social media, which is all about adding value to your online communities. A good rule of thumb ...

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This One Key Ingredient Could Make Your Message Take Hold

This One Key Ingredient Could Make Your Message Take Hold

Whether you’re wanting your media release to be published, your blog to be engaging or your LinkedIn profile to be of interest to potential employers, the one key ingredient that c...

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Mission Makes for Moving Message

Mission Makes for Moving Message

While waiting to vote in the federal election these inspiring words emblazoned on the wall of a classroom at a local primary school reminded me of the powerfully galvanizing effect...

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Purple cow, soprano donkey…

Purple cow, soprano donkey…

Every day my miniature donkey Rory reminds me of why being different is so important if you want to stand out. You see, Rory doesn’t heehaw like other donkeys. Rather, he ‘sings’ w...

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How Online Presence Can Shape Corporate Reputation

How Online Presence Can Shape Corporate Reputation

We know that reputation influences whether someone will buy from you; well, an article in this week’s Inside Small Business1 highlights that prospective employees are just as disce...

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How Horsing Around Builds Communication Skills

How Horsing Around Builds Communication Skills

In a saturated market place where consumers are bombarded with competing and conflicting messages, it’s easy for businesses to be invisible unless their message cuts through the cl...

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