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Mission Makes for Moving Message

Mission Makes for Moving Message

While waiting to vote in the federal election these inspiring words emblazoned on the wall of a classroom at a local primary school reminded me of the...

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Purple cow, soprano donkey…

Purple cow, soprano donkey…

Every day my miniature donkey Rory reminds me of why being different is so important if you want to stand out. You see, Rory doesn’t heehaw like other donkeys. Rather, he ‘sings’ w...

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How Online Presence Can Shape Corporate Reputation

How Online Presence Can Shape Corporate Reputation

We know that reputation influences whether someone will buy from you; well, an article in this week’s Inside Small Business1 highlights that prospective employees are just as disce...

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How Horsing Around Builds Communication Skills

How Horsing Around Builds Communication Skills

In a saturated market place where consumers are bombarded with competing and conflicting messages, it’s easy for businesses to be invisible unless their message cuts through the cl...

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Credibility in Communication – the Heart of a Great Reputation

Credibility in Communication – the Heart of a Great Reputation

In an environment of fake news and diminishing trust in corporations, credibility in communication has never been more important. Key elements of credible communication include dem...

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Applying Emotional Intelligence to Your Marketing

Applying Emotional Intelligence to Your Marketing

Marketing is not just about highlighting product or service features and benefits; it’s about making a strong emotional connection with a prospect based on how they want to feel as...

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How to Create a Compelling Value Proposition

How to Create a Compelling Value Proposition

Not all value is created equal You may have heard the adage that businesses provide a solution to a problem, not just sell a product or service.  However, when you dive deep into u...

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