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A Rising Tide Lifts All Boats

A Rising Tide Lifts All Boats

With light now visible at the end of the Australian COVID-19 ISO tunnel, it’s time for businesses to ready themselves for the new normal.

One universal truth this enforced time of reflection has highlighted is that we are stronger together; the whole is greater than the sum of its parts.

We have seen the domino effect of whole industry shut downs and the resultant decimation of the economy, business closures, massive job losses, lifestyle pressures, mental health escalation and the list goes on.

In the new normal, let’s use our collective strength to grow, prosper and become more resilient.

Although we wrote this article pre-pandemic, the key message of “we are stronger together” in “Manufacturing myth-busting – why we must get behind Australian manufacturing” published in the April/May 2020 edition of the Australian Manufacturing Technology Institute Limited’s AMT magazine, is still cogent.

Electronics manufacturer Ray Keefe, MD of Successful Endeavours, says “A rising tide lifts all boats and manufacturing is the engine to do the lifting”.  

That’s why Australian manufacturing, like all Aussie industries, needs us all – consumers, governments, businesses and the industry itself – to get behind it, so we can leverage the opportunity to support future generations and the prosperity of our nation.



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