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The Legacy of Connie

The Legacy of Connie

How Samuel Johnson Is Helping Solve The True Riddle of Our Times, Cancer I expected to get more than the usual key takeaway messages from Gold Logie w...

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Applying Quality Standards to PR Campaigns and Communications Strategies

Applying Quality Standards to PR Campaigns and Communications Strategies

A client of mine recently said “find art in what you do for a living and the customers will find you”. This got me thinking about what it takes to achieve true artistry in what you...

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With Great Power Comes Great Responsibility…

With Great Power Comes Great Responsibility…

This adage, attributed to various political leaders of centuries past, including Franklin D Roosevelt and Winston Churchill, and popularised in a 1962 Spiderman comic, is equally a...

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Serve Before Sell

Serve Before Sell

The Pareto Principle, aka the 80/20 rule, is also applicable to content marketing on social media, which is all about adding value to your online communities. A good rule of thumb ...

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This One Key Ingredient Could Make Your Message Take Hold

This One Key Ingredient Could Make Your Message Take Hold

Whether you’re wanting your media release to be published, your blog to be engaging or your LinkedIn profile to be of interest to potential employers, the one key ingredient that c...

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Mission Makes for Moving Message

Mission Makes for Moving Message

While waiting to vote in the federal election these inspiring words emblazoned on the wall of a classroom at a local primary school reminded me of the powerfully galvanizing effect...

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Purple cow, soprano donkey…

Purple cow, soprano donkey…

Every day my miniature donkey Rory reminds me of why being different is so important if you want to stand out. You see, Rory doesn’t heehaw like other donkeys. Rather, he ‘sings’ w...

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