In the digital age and 24/7 global marketplace, reputation management for some, has become an online practice of burying bad reviews and swamping the internet with positive content to “magically” restore a good name. This one-dimensional approach is reactive and fails to recognise that reputation management is more complex than simply “cleaning up” an online profile.
Reputation, as perception, is shaped by a myriad of influences, including how a company or individual performs on all levels – product/service delivery, ethics, leadership, customer service, workplace culture, congruency between message and action – and on all mediums, whether in person, online or in print. While your reputation is not in your direct control, you can help shape a positive reputation over time through proactive reputation management.
Proactive reputation management is about…
©Ros Weadman 2021
Ros Weadman is the founder of Marcomms Australia and author of Brandcode® and The Reputation Equation. Connect with Ros on LinkedIn or via www.rosweadman.com