0
  • No products in the cart.
Menu
Reputation Management Is Not About Burying Bad Reviews

Reputation Management Is Not About Burying Bad Reviews

In the digital age and 24/7 global marketplace, reputation management for some, has become an online practice of burying bad reviews and swamping the internet with positive content to “magically” restore a good name. This one-dimensional approach is reactive and fails to recognise that reputation management is more complex than simply “cleaning up” an online profile.

Reputation, as perception, is shaped by a myriad of influences, including how a company or individual performs on all levels – product/service delivery, ethics, leadership, customer service, workplace culture, congruency between message and action – and on all mediums, whether in person,  online or in print. While your reputation is not in your direct control, you can help shape a positive reputation over time through proactive reputation management.

Proactive reputation management is about…

  • Cultivating a company culture that clearly articulates your beliefs and values
  • Communicating and behaving in line with these beliefs and values
  • Recruiting staff and doing business with people who share your beliefs and values
  • Delivering product / service outcomes as promised and with integrity
  • Addressing potential customer issues, concerns and objections before they arise, if possible
  • Maintaining open, two-way dialogue between the organisation, key stakeholders and the general public
  • Taking on board feedback as an opportunity to improve and grow.

©Ros Weadman 2021

Ros Weadman is the founder of Marcomms Australia and author of Brandcode® and The Reputation Equation.  Connect with Ros on LinkedIn or via www.rosweadman.com

Subscribe

Join our community

Subscribe to Ros Weadman's regular enews to receive tips, tools, tactics and training opportunities that empower brands to help build your brand and enhance your reputation.