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About

About

Strategic communications and PR specialists with a focus on the bigger picture

Our manifesto

Our manifesto

We believe brands with vision move humanity forward. That’s why we’ve made it our mission to empower organisations to engage and inspire their communities in pursuit of a better future, together.

Our passion and strengths are developing and delivering purpose-driven strategies and powerful communications that resonate deeply with target audiences, galvanising and uplifting people to bring visions to fruition.

In delivering our services we always stay true to our core values of:

  • authenticity to be real
  • courage to make a stand
  • passion to ignite the fire within
  • vision to see what could be, and
  • empowerment to lead sustainable change.

We know we’ve been successful when clients tell us they have more engaged staff, more productive relationships with stakeholders and an enhanced reputation built on the positive ripple effect of their work.

Our team

Our team

Ros Weadman FPRIA

Ros founded Marcomms Australia in 2011. She is an award-winning brand communication and reputation specialist with more than 35 years’ experience in public relations, branding and marketing.

In this time, Ros has empowered hundreds of leaders and organisations across diverse industries to build a strong, positive brand, increase their market visibility and enhance their reputation.

Ros is expert at transforming corporate communications, value propositions and marketing messages from dull and detached, to energised and engaging. This helps her clients to stand apart, resonate deeply with target audiences and forge a brand reputation people want to work for, buy from and invest in.

She has led high performing communications teams in complex and demanding environments, including responding to some of Australia’s most significant events such as the Cranbourne Methane Gas Crisis (2008) and Black Saturday Fires (2009).

Author of three books, including:
* Enhance Your Reputation (2022)
* The Reputation Equation (2019)
* BrandCode (2016)

Qualifications:
* Masters in Professional Communication
* Grad Dip Business Management
* Grad Dip in Education
* Bachelor of Arts (psych; soc)
* Accredited IAP2

Our team

Our team

Maryann McIntyre

Maryann has more than 25 years’ experience in communications, working with public and private sector clients in diverse areas, including state and local government, infrastructure development and construction, health and community services, finance, automotive and retail.

Maryann has worked closely with clients to develop and implement communications plans, analyse customer evidence, identify audience needs, and has produced an extensive range of communications including media releases and articles, websites, reports, user guides, training guides and standards manuals, project profiles and legacy books.

Bachelor of Commerce. Grad. Dip. in Editing and Publishing

Our team
Our Team

Our Team

Kerry Coles

An experienced communications and public relations practitioner with government and consultancy experience, Kerry Coles has a proven ability to translate complex concepts and issues into everyday and media-friendly language. 

Kerry has diverse experience, including drafting and distributing media materials; researching, developing and implementing corporate communications strategies; proof-reading and editing corporate documents (including annual reports and departmental strategies); developing materials for MP and Ministerial briefings and advocacy issues; coordinating community consultation activities; and managing media partners and relationships for clients and events.

Adept at liaising with a number of different stakeholders and suppliers while balancing different needs and delivering projects within deadlines, she is able to produce a variety of written materials to a high standard.

Our work

Our work

Our work integrates organisational culture, communications and customer experience to improve business results, relationships and reputation.

Brands we work with often experience one or more of the following organisational challenges:

NCONSISTENT RESULTS

  • Lack of clear purpose, vision and values to guide strategic direction and outcomes
  • Unable to attract and connect with their target audiences
  • No compelling value proposition and/or unclear on the problem they solve
  • Commoditised and undifferentiated brand

FRAGILE RELATIONSHIPS

  • Stakeholders are somewhat disengaged, sceptical and untrusting
  • Employees are task-focused and/or don’t know how their work fits into the bigger picture
  • Customer/community expectations are not fully understood and/or being met
  • Failure to deliver on the brand promise

POOR REPUTATION

  • Unclear and mixed messages / lack of united voice
  • Lack/fear of transparency and accountability
  • High issues management environment
  • Negative reviews/publicity is common
Our work
Our giving

Our giving

We believe in leading by example, particularly in pursuit of our vision of a world where brands embrace a purpose that moves humanity forward. That’s why we are proud to launch our new corporate giving program Animal Humanity Worldwide (AHW), in 2019/2020.

AHW is our way of supporting and shining a light on the work of reputable not-for-profit animal welfare agencies helping to eliminate animal cruelty worldwide. These agencies are highlighting issues of concern, educating the public, engaging people in conversation, and advocating for legislative reform to ensure sustainable long-term solutions in animal welfare.

The foundational members of our Animal Humanity Worldwide network in 2019/2020 are Animals Australia, Animals Asia and Edgar’s Mission. 

Animals Australia‘s work focuses on eliminating cruelty across a broad range of areas including animal testing, racing industries, fur trades, live exports and many others. For more information, please visit https://www.animalsaustralia.org/.

Animals Asia‘s work focuses on freeing moon bears and sun bears from bile farming misery, dog and cat welfare and captive animal welfare. For more information, please visit https://www.animalsasia.org/.

Edgar’s Mission, a sanctuary for rescued farmed animals, focuses on educating, and advocating for, the rights of these animals. For more information, please visit https://www.edgarsmission.org.au/.

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