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We deliver purpose-driven marketing communications and PR strategies that engage hearts and minds

Marketing communications

Strategic plans

Business confidence and return on investment comes from applying a strategic approach to your marketing program. We develop and implement marketing communications strategies that ensure you deliver the right message to the right audiences through the right combination of online and offline channels at each stage of the customer journey.

Content marketing

To keep your brand top of mind, we develop engaging content for multiple platforms that inspires your audiences, increases your newsworthiness and positions you as a leading authority in your industry. Services include websites, blogs, newsletters, social media content, media releases, video scripts, reports, speeches and more.

Marketing collateral

We provide professional copywriting and design of all marketing materials including brochures, newsletters, flyers, posters, banners, signage, direct mail items and more. 

 

 

Public relations

Strategic communications plans 

We have extensive experience in developing strategic communications plans and public relations plans that not only raise awareness and understanding of a policy, program, service or public issue, but inspire support and collaboration for better community, economic and environmental outcomes.

Media campaigns

We gain excellent media coverage for our clients to enhance their public profile, establish credibility and build a great reputation. Services include media advice and liaison, key message development, preparation of news releases, feature articles, backgrounders and media kits, and arranging photo opportunities. 

Community engagement

In line with the principles and models of the International Association for Public Participation (IAP2), our community engagement programs strengthen relationships with stakeholders and enhance decision-making through a better understanding of customers’ opinions, needs and motivations. Services include strategic engagement plans, workshop delivery, focus groups and more.

Issues management and crisis communications

We have exceptional experience in media and issues management, leading crisis communications teams responding to some of Australia’s highest profile incidents and issues, including the Cranbourne Methane Gas crisis (2008), Black Saturday fires (2009), Springvale Salmonella outbreak (1997) and Victorian Gas crisis (1998). 

Branding

Brand development and branding

With a deep understanding of your target market, we create a brand image that reflects your unique style, attitude, values and voice. We then craft your distinguishing qualities into a highly-desirable value proposition and communicate this to the market through powerful messaging, compelling graphic design and high-impact mediums. Services include brand communication guides, corporate identity programs, logo development, brand style guidelines, brand messaging and graphic design.

Copywriting

The written word

Make a positive first impression with professionally-written corporate publications and marketing collateral. Our expert copywriters have extensive experience in producing an extensive range of online and offline communication resources including:

  • Website content
  • Media releases
  • Professional biographies
  • Business profiles
  • Social media content
  • Sales letters
  • Advertisements
  • Blogs
  • FAQs
  • Newsletters
  • Brochures
  • Annual reports
  • Tenders
  • Award nominations
  • Speeches
  • And more.

The spoken word

Whether the occasion is for a special announcement or corporate presentation, we will create a speech with impact that resonates with the target audience long after the last word is spoken.

Mentoring

Become a more influential leader

Leaders of today work in complex and demanding environments. They must contend with a myraid of conflicting issues, interests, challenges and opportunities while managing social, economic, political and environmental pressures. Leaders of today need to be excellent communicators — with internal and external stakeholders — in order to build relationships and achieve objectives.

We empower people and organisations to fulfil their leadership potential through masterful communication. Masterful communication is a hallmark of exceptional leadership. When you communicate masterfully, you influence behaviours, action and outcomes.

Meet our head coach, mentor & trainer

Head coach, mentor and trainer, Ros Weadman, is tertiary qualified in professional communication, business management, psychology and secondary education and is accredited in a number of methodologies and diagnostic tools. She combines her specialist knowledge, skills and expertise gained from 30+years of industry experience to help you create the right environment, put structure and systems in place, mobilise resources and take consistent action to achieve greater success.

Ros works with you by providing advice and feedback, specialised instruction and training, offering new perspectives, brainstorming and providing support material when needed. Sessions can be conducted face-to-face, via Skype or telephone.

Coaching and mentoring can cover a range of topics, for example:

  • Addressing a marketing, public relations or communication challenge
  • Communicating effectively with different behavioural styles (based on the 4 DISC styles)
  • Crafting messages for different audiences
  • Dealing with the media
  • Building a distinctive brand
  • Target market segmentation
  • Developing content for your online, social and print media
  • Speaking with the media
  • Delivering presentations with confidence
  • Facilitating meetings

 

Masterclasses

Masterclasses for government

Our GovComms™ masterclasses help staff working in local councils and other levels of government to become more confident, credible and congruent communicators. All masterclasses are delivered by Ros Weadman, who has over two decades in-house communications management experience and nearly a decade working as a consultant, trainer and project manager to government. Download the general information brochure. GovComms Local Government Masterclasses_FINAL

Masterclasses for business

Our Brandcode® masterclasses help small business owners to market their business more effectively and get more return on investment for every marketing dollar spent. By attending our signature 48-Hour Marketing Plan you’ll develop a marketing plan for your business in real time.

 

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