Business confidence and return on investment comes from applying a strategic approach to your marketing program rather than a hit and miss approach. We develop marketing strategies that ensure you deliver the right message to the right audiences through the right combination of online and offline channels at each stage of the customer journey.
To keep your brand top of mind, we develop engaging content for multiple platforms that inspires your audiences, increases your newsworthiness and positions you as a leading authority in your industry. Services include blogs, enewsletters, social media content, lead magnets, email campaigns and more.
We are expects in the professional writing and design of all marketing materials including brochures, newsletters, flyers, posters, direct mail items and more.
We have extensive experience in developing strategic communications plans and public relations plans that not only raise awareness and understanding of a policy, program, service or public issue, but inspire support and collaboration for better community, economic and environmental outcomes.
We gain excellent media coverage for our clients to enhance their public profile, establish credibility and build a great reputation. Services include media advice and liaison, key message development, preparation of news releases, feature articles, backgrounders and media kits, and arranging photo opportunities.
In line with the principles and models of the International Association for Public Participation (IAP2), our community engagement programs strengthen relationships with stakeholders and enhance decision-making through a better understanding of customers’ opinions, needs and motivations. Services include strategic engagement plans, workshop delivery, focus groups and more.
We have exceptional experience in media and issues management, leading crisis communications teams responding to some of Australia’s highest profile incidents and issues, including the Cranbourne Methane Gas crisis (2008), Black Saturday fires (2009), Springvale Salmonella outbreak (1997) and Victorian Gas crisis (1998).
Projecting a professional and consistent brand image across online and offline channels is vitally important to building your desired reputation. We devise personal branding programs that position you as the go-to person in your industry.
With a deep understanding of your target market, we create a brand image that reflects your unique style, attitude, values and voice. We then craft your distinguishing qualities into a highly-desirable value proposition and communicate this to the market through powerful messaging, compelling graphic design and high-impact mediums. Services include brand communication guides, corporate identity programs, logo development, brand style guidelines, brand messaging and graphic design.
Make a positive first impression with professionally-written corporate publications and marketing collateral. Our expert copywriters have extensive experience in producing an extensive range of online and offline communication resources including:
Whether the occasion is for a special announcement or corporate presentation, we will create a speech with impact that resonates with the target audience long after the last word is spoken.
Leaders of today work in complex and demanding environments. They must contend with a myraid of conflicting issues, interests, challenges and opportunities while managing social, economic, political and environmental pressures. Leaders of today need to be excellent communicators — with internal and external stakeholders — in order to build relationships and achieve objectives.
We empower people and organisations to fulfil their leadership potential through masterful communication. Masterful communication is a hallmark of exceptional leadership. When you communicate masterfully, you influence behaviours, action and outcomes.
Head coach, mentor and trainer, Ros Weadman, is tertiary qualified in professional communication, business management, psychology and secondary education and is accredited in a number of methodologies and diagnostic tools. She combines her specialist knowledge, skills and expertise gained from 30+years of industry experience to help you create the right environment, put structure and systems in place, mobilise resources and take consistent action to achieve greater success.
Ros works with you by providing advice and feedback, specialised instruction and training, offering new perspectives, brainstorming and providing support material when needed. Sessions can be conducted face-to-face, via Skype or telephone.
Coaching and mentoring can cover a range of topics, for example:
Our GovComms™ masterclasses help staff working in local councils and other levels of government to become more confident, credible and congruent communicators. All masterclasses are delivered by Ros Weadman, a leading authority on government brand visibility, communication and reputation. Ros has over two decades in-house communications management experience and nearly a decade working as a consultant, trainer and project manager to government. Download the general information brochure. GovComms Local Government Masterclasses_FINAL
How to Develop a Strategic Communications and Engagement Plan Brochure coming soon.
Advanced Communication Skills for Government Leaders Download the brochure. LG Masterclasses_AdvancedCommsSkills_Sept17_FINAL
How to Write Government Publications Brochure coming soon.
Our BRANDPresence masterclasses for business owners help them become a more confident, credible and persuasive communicator and more influential leader.
2-day marketing plan Download the brochure. 2-day Marketing Plan_Sept17_FINAL_sm
Advanced communication skills for business owners Download the brochure. Advanced Comm Skills_business_Sept17_FINAL
Half-day media mojo Download the brochure. MediaMojoFlyer_Sept17_FINAL_s