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We deliver purpose-driven marketing communications and PR strategies that engage hearts and minds

Marketing communications

Business confidence and return on investment comes from applying a strategic approach to your marketing program. We develop and implement marketing communications strategies that ensure you deliver the right message to the right audiences through the right combination of online and offline channels at each stage of the customer journey.

To keep your brand top of mind, we develop engaging content for multiple platforms that inspires your audiences, increases your newsworthiness and positions you as a leading authority in your industry. Services include websites, blogs, newsletters, social media content, media releases, video scripts, reports, speeches and more.

We provide professional copywriting and design of all marketing collateral including brochures, newsletters, flyers, posters, banners, signage, direct mail items and more. 

 

 

Public relations

We have extensive experience in developing strategic communications plans and public relations campaigns that not only raise awareness and understanding of a policy, program, service or public issue, but inspire support and collaboration for better community, economic and environmental outcomes.

We gain excellent media coverage for our clients to enhance their public profile, establish credibility and build a great reputation. Services include media advice and liaison, key message development, preparation of news releases, feature articles, backgrounders and media kits, and arranging photo opportunities. 

We have exceptional experience in issues management and crisis communications, including responding to some of Australia’s highest profile incidents and issues, including the Cranbourne Methane Gas crisis (2008), Black Saturday fires (2009), Springvale Salmonella outbreak (1997) and Victorian Gas crisis (1998). 

 

Branding & design

With a deep understanding of your target market, we create a brand image that reflects your unique style, attitude, values and voice. We then craft your distinguishing qualities into a highly-desirable value proposition and communicate this to the market through powerful messaging, compelling graphic design and high-impact mediums. Services include brand communication guides, corporate identity programs, logo development, brand style guidelines, brand messaging and graphic design.

Copywriting

Make a positive first impression with professionally-written corporate publications and marketing collateral. Our expert copywriters have extensive experience in producing an extensive range of online and offline communication resources including:

  • Website content
  • Media releases
  • Professional biographies
  • Business profiles
  • Social media content
  • Sales letters
  • Advertorials
  • Blogs
  • FAQs
  • Newsletters
  • Brochures
  • Annual reports
  • Tenders
  • Award nominations
  • Speeches
  • And more.

Community engagement

In line with the principles and models of the International Association for Public Participation (IAP2), our community engagement programs strengthen relationships with stakeholders and enhance decision-making through a better understanding of customers’ opinions, needs and motivations. Services include strategic engagement plans, workshop delivery, focus groups and more.

Mentoring & training

Our one-on-one mentoring sessions include provision of advice and feedback, specialised instruction and training, offering new perspectives, brainstorming and providing support material when needed. Sessions can be conducted face-to-face, via Skype or telephone. Mentoring can cover a range of topics, for example:

  • Addressing a marketing, public relations or communication challenge
  • Communicating effectively with different behavioural styles (based on the 4 DISC styles)
  • Crafting messages for different audiences
  • Dealing with the media
  • Point of difference
  • Building a distinctive brand
  • Target market segmentation
  • Developing content for your online, social and print media
  • Delivering presentations with confidence
  • Facilitating meetings

Our training programs build communications, marketing and public relations knowledge and skills. See the Events page for forthcoming workshops and masterclasses.

Services for business

With a deep understanding of your target market, we create a brand image that reflects your unique style, attitude, values and voice, and provides the foundation upon which to align all of your communications. We then craft your distinguishing qualities into a highly-desirable value proposition and communicate this to the market through powerful messaging, compelling graphic design and high-impact mediums. To keep your brand top of mind, we develop engaging content for multiple platforms that inspires your audiences, increases your newsworthiness and positions you as a leading authority in your industry

Services for government

We work collaboratively with government and other public sector organisations to raise awareness and understanding of a service, policy, project of public issue, strengthen partnerships, and inspire support and collaboration for better community, economic and environmental outcomes. This helps them engage stakeholders, achieve strategic objectives and realise their vision for the future.

Find out more about our services for government here.

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