Enshrined in legislation, Community Visions now drive strategic direction and priorities for all Victorian councils.
The challenge/opportunity now is for councils to take their Community Vision beyond a simple compliance exercise; to embrace their Community Vision throughout the organisation so that everyday business activities and corporate messages align to the North Star of their community.
A Community Vision is more than an aspirational statement for the future. The words describe a vivid picture of the kind of life people want for themselves and their families.
A Community Vision represents the beliefs and values of the people; it is an expression of optimism and hope for a brighter future; it can provide the community with an anchor when times get tough.
Embracing a Community Vision internally can improve results, relationships and reputations, through:
©Ros Weadman 2021
Ros Weadman is the founder of Marcomms Australia and author of Brandcode® and The Reputation Equation. Connect with Ros on LinkedIn or via www.rosweadman.com.