At Marcomms Australia, we believe that brands with vision, supported by a strong sense of purpose and core values, have the power to move humanity forward. So listening to guest speaker Simon Griffiths, cofounder of the world’s first online toilet paper company Who Gives a Crap, at a recent business awards function, was truly heart-warming.
With 40% of the global population without access to a toilet and 289,000 children aged under 5 dying each day from diarrhoeal diseases caused by poor water and sanitation, it’s inspiring to hear how this purpose-driven brand makes a tangible difference by donating 50% of its profits to help build toilets and improve sanitation where it’s needed – $8.38 million since 2012.
Some key takeaways for business from Simon’s presentation:
To avoid the potential of your fave toilet paper being out of stock at the local supermarket in future, check out https://au.whogivesacrap.org/ – good for your bottom and good for the world!