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Giving a Crap & a Touch of Toilet Humour Goes a Long Way!

Giving a Crap & a Touch of Toilet Humour Goes a Long Way!

At Marcomms Australia, we believe that brands with vision, supported by a strong sense of purpose and core values, have the power to move humanity forward. So listening to guest speaker Simon Griffiths, cofounder of the world’s first online toilet paper company Who Gives a Crap, at a recent business awards function, was truly heart-warming.

With 40% of the global population without access to a toilet and 289,000 children aged under 5 dying each day from diarrhoeal diseases caused by poor water and sanitation, it’s inspiring to hear how this purpose-driven brand makes a tangible difference by donating 50% of its profits to help build toilets and improve sanitation where it’s needed – $8.38 million since 2012.

Some key takeaways for business from Simon’s presentation:

  • Doing good and good business are inextricably linked
  • Doing good is great for company culture
  • Building a brand on a purpose provides a north star for setting company direction and also serves as an anchor when times get tough
  • Doing good is not equivalent to easy – wearing a purpose on your sleeve often means you are held to a higher level of accountability standards by the general public
  • Don’t sit on a toilet for 50 hours! This is what Simon did back in 2012 to crowd fund $50,000 to kickstart production.

To avoid the potential of your fave toilet paper being out of stock at the local supermarket in future, check out https://au.whogivesacrap.org/ – good for your bottom and good for the world!

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