People want to work for, do business with and invest in, reputable companies and organisations.
As professionals, business owners and CEOs, it’s important to understand the difference between brand and reputation, even though to customers and the wider public, these concepts may be viewed as the same thing.
You are in control of your brand – the culture you cultivate, the visual identity you create, the image you project, the messages you convey, the way you behave, the promise you make.
But you are not in control of your reputation – the opinion others have of your brand.
When you think, speak and act in alignment with your brand, including faithfully delivering on the brand promise through your product/service, you’ll become a reputable company.
Take care of brand.