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Mission Makes for Moving Message

Mission Makes for Moving Message

While waiting to vote in the federal election these inspiring words emblazoned on the wall of a classroom at a local primary school reminded me of the powerfully galvanizing effect of a strong and clear mission statement.

Research shows that a powerful mission can deliver a multitude of benefits including improved customer engagement, employee retention and greater strategic alignment.

Some inspiring mission statements are:

DoveTo help women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realise their full potential

StarbucksTo inspire and nurture the human spirit one person, one cup, and one neighbourhood at a time

Patagonia – Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis

NikeTo bring inspiration and innovation to every athlete in the world. If you have a body you are an athlete

Oxfam To create lasting solutions to poverty, hunger and social injustice

Edgars MissionKindness

No matter whether you run a business, a not-for-profit organisation or a school, an inspiring mission statement about what you do exceptionally well every day serves as a power-packed driver of organisational culture. It helps create a strong emotional connection among the people who make up the organisation to make a difference in the lives of those whom they serve; to make the world a better place.


©Ros Weadman 2019

Ros Weadman is the creator of the BrandComm™ Alignment Model, founder of Marcomms Australia and author of BRANDcode®, a PR and marketing guide for small business. 


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