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Marketing is a game of influence—influencing a prospective customer to buy your product or service over your competitor’s. However, being influential ...
10th July 2016
Marketing is a game of influence—influencing a prospective customer to buy your product or service over your competitor’s. However, being influential ...
Market research might sound like a dry topic and time-consuming process but NOT understanding your environmental context and NOT knowing your customers intimately, can mean your ma...
Audience-focussed writing means writing content from the reader’s point of view. This means writing the information in a logical, sequential order, using appropriate language and p...
More than 55 Casey Cardinia business people learned how to unleash their marketing super power at the launch of new book title, BRANDcode™, held at the Waterman Business Centre, in...
‘No matter how visionary, brilliant and far-reaching a leader’s strategy might be, it can, and frequently does, all go for naught if it is not fully supported by a healthy and sp...
People’s perception about your brand influences whether they will buy your product or service, do business with you, work for you or volunteer for you. In order to build a great ...
Generating a lead and converting it into a sale is fundamental to day-to-day business survival; however, having a strategic marketing plan is vital to long-term business success....
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