The Reputation Equation™ – how to build a great reputation
Many business owners focus their efforts on short-term needs – getting more leads, making more sales, increasing cash flow. That’s understandable beca...
24th October 2017
Many business owners focus their efforts on short-term needs – getting more leads, making more sales, increasing cash flow. That’s understandable beca...
Did you know you can’t not influence? What you say and what you do influences people’s perceptions of you; however, what you don’t say and don’t do also shapes people’s perceptions...
“If people buy you, they buy what goes with you.” Allan Pease Listening to world-renowned body language expert Allan Pease at a business group meeting today reinforced the importan...
The art of communication is the language of leadership. Every time you have to speak, you are auditioning for leadership. James C Humes, author and former presidential speechwriter...
Continuing the theme of the importance of influence in marketing, this blog highlights the second of Dr Robert Cialdini’s six laws of influence—commitment and consistency. The six...
Fundamentally, marketing is about influence; influencing someone to do business with you rather than someone else. In his book, Influence – The Psychology of Persuasion, former pro...
This might seem like a silly question but the answer is critically important to your marketing message. If you define what you do by the product you sell rather than the experience...
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