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Build your media relations muscle

Build your media relations muscle

The media is an observer and commentator, reflecting interpretations of news, events and other happenings through the lens of its reporters. From a bu...

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Embrace what makes you different

Embrace what makes you different

Marketing is a game of influence—influencing a prospective customer to buy your product or service over your competitor’s. However, being influential in this era of information ove...

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Market research in a nutshell

Market research in a nutshell

Market research might sound like a dry topic and time-consuming process but NOT understanding your environmental context and NOT knowing your customers intimately, can mean your ma...

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6 tips for audience-focussed writing

6 tips for audience-focussed writing

Audience-focussed writing means writing content from the reader’s point of view. This means writing the information in a logical, sequential order, using appropriate language and p...

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Businesses unleash their marketing super power

Businesses unleash their marketing super power

More than 55 Casey Cardinia business people learned how to unleash their marketing super power at the launch of new book title, BRANDcode™, held at the Waterman Business Centre, in...

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Culture + brand = rep-U-tation
Business

Culture + brand = rep-U-tation

  ‘No matter how visionary, brilliant and far-reaching a leader’s strategy might be, it can, and frequently does, all go for naught if it is not fully supported by a healthy and sp...

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Your brand is not your logo
Business

Your brand is not your logo

  People’s perception about your brand influences whether they will buy your product or service, do business with you, work for you or volunteer for you. In order to build a great ...

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