Victorian business owners get ready to discover how to turn your passion and talents into a profitable and sustainable business with forward-looking, practical perspectives on business strategy, including finance, sales and marketing, public relations, goal-setting and mindset.
Six dynamic sessions, presented by three experts in their fields, will give attendees the benefit of hindsight now so they can compete more effectively in the highly competitive global marketplace.
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PROGRAM
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Session |
Content |
Speakers
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Introduction |
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1 |
Master Your Mind Making significant improvements to your business typically requires a shift of thinking. This session provides a different perspective on how to think about new opportunities and issues and how influencing cultural thinking can lead to exceptional results. |
Lana Johnson |
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2 |
Drive Your Sales Great sales is as much about a disciplined approach as it is about building effective customer relationships. Whilst there is a wealth of material available on how to do the latter, what is often overlooked are the ways to increase sales through simple, readily accessible systems and processes that minimise effort and maximise revenue. This session introduces practical ways to better understand sales performance and improve sales forecasting and business results. |
Ian Ash |
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Morning tea |
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3 |
Supercharge Your Marketing Modern marketing is a battle of perceptions not products. This session explores a marketing model that builds brand credibility and shapes a positive perception of your brand by aligning thoughts, words and actions. This alignment accelerates the know, like, trust process because you’ll attract customers who see you as their perfect match. |
Ros Weadman |
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Lunch |
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4 |
Generate Publicity for Your Brand Gaining attention in a cluttered and competitive marketplace is a challenge for most business owners. This session explores how to build a public profile for your brand by gaining free publicity in the media. We’ll cover what makes the media tick, how to find newsworthy stories in your business, how to decode the five essential ingredients of a media release and how to pitch a story to a journalist. |
Ros Weadman |
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5 |
Set Wildly Important Goals It is very hard to hit a moving target so this session provides attendees with straightforward techniques to define, measure and achieve your business goals. It will demonstrate to attendees how to define goals that really work and maximise the likelihood of achieving them. |
Lana Johnson |
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Afternoon tea |
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6 |
Double Your Net Profit This highly practical session introduces a succinct and highly practical business model through which net profit can be easily doubled through minimal changes to the underlying business. The power of this session is that it unlocks the secret of what financial levers to pull to achieve the business results you require and enables the business leader to better understand and predict financial performance for the company going forward. |
Ian Ash |
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Close |
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MEET THE PRESENTERS
Ros Weadman – Director, Marcomms Australia
Ros Weadman FPRIA is a multi-award-winning brand communication and reputation specialist with a career in marketing and public relations spanning more than 30 years. With reputation at the heart of everything she does, Ros specialises in building the brand visibility, marketability and credibility of businesses through purpose-driven strategies that align workplace culture, brand communication, customer experience and corporate citizenship. Ros is the author of BRANDcode®, a practical PR and marketing guide for small business, and the creator of the BrandCred™ Model, a system for building brand credibility and shaping a great reputation.
Ian Ash – Business Specialist and Coach, OrgMent Business Solutions
Ian is an experienced business advisor and coach and Managing Director of OrgMent Business Solutions which specialises in strategy, culture, leadership development and business performance. With over 20 years’ experience in executive management, he works with small family run businesses through to large multinationals and utilises proven tools, templates and training modules to accelerate learning and business performance. He builds genuine business relationships and applies his business expertise and coaching skills to enable real results for his clients through a practical, pragmatic approach.
Lana Johnson – Business Specialist and Coach, OrgMent Business Solutions
Lana builds thriving businesses through the levers of strategy, culture and change. She is an accomplished strategic planner, human resources and organisational change specialist. Her experience across multiple disciplines and industries such as telecommunications, agriculture, mining, electricity distribution and defence services have enabled her to address strategic organisational issues through partnership and high personal commitment. Lana’s professional specialisations include facilitation, strategic planning, workplace culture, organisational change and transformation, human resources, organisational development, executive and leadership coaching.
Tickets: Early bird – $297.00+GST until midnight, Thurs, 31 October 2019.
After this date, tickets will be $397.00+GST until sold out.
Bookings: http://www.trybooking.com/556894
Infolines: Ros Weadman on 0409 969 785 or Ian Ash on 0418 366 418.
This event is proudly presented by Marcomms Australia and OrgMent Business Solutions.
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