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Two-Day Marketing Plan

Two-Day Marketing Plan

30th November 2018 9.30am - 5.00pm both days

To be held on Friday, 30 November & Saturday, 1 December 2018, this intensive masterclass is for small business entreprenuers who want to stand out from competitors, attract high quality leads and get off the merry-go-round of hit-and-miss marketing forever. 

You’ll roll up your sleeves as multiple award-winning PR and marketing professional, Ros Weadman, guides you to develop a strategic marketing plan for your business.

Each participant will have a pre-masterclass discussion with the trainer and receive a bonus individual follow-up implementation session. Some pre-work is required.

At the masterclass, we’ll cover how to:

  • Establish the cultural pillars of your business to provide the foundation for your marketing program
  • Set marketing goals and objectives, and key performance measures to track success
  • Conduct a marketing SWOT to understand and strengthen your internal marketing capabilities 
  • Conduct a competitor analysis to understand your closest rivals
  • Create powerful marketing messages that speak directly to your ideal buyer
  • Profile your avatar so you attract your ideal client
  • Devise a value proposition that your target market finds irresistible
  • Develop a sales funnel that nurtures your prospects from curious to committed
  • Choose the right online, social and print mediums to deliver your message
  • Devise a social media calendar
  • Develop a tactical action to leverage your competitive advantages
  • and more!

Venue: Board Room, Cardinia Club, 71 Racecourse Road, Pakenham

Infoline: 1800 677 600     Bookings: open Monday, 10 September 2018

Investment: $997 (inc GST)  Strictly limited numbers.

Note: Event requires minimum number to go ahead. No recording of event proceedings permitted.

Download the brochure. Two-day Marketing Plan_2018


With Ros’s support, I was able to create an effective marketing plan that really works. Caroline Ward, Ki Creative

Thank you Ros, for such an enjoyable course; I would recommend it to anyone who owns their own business. Felicity O’Meara, Vikara Body Transformations

I’d recommend this workshop to every micro to medium business owner who’s frustrated with their marketing results and wants to have clear plan of action. Arek Rainczuk, Five Castles Portraits

Ros was a great presenter and coach. She raised my marketing knowledge and provided me with a great marketing weapon. Robert Charbine, Minuteman Press, Narre Warren

Fantastic marketing session. Sangeeta Bajaj, That’s Right Bookkeeping

Ros explained all of the marketing concepts then helped to customise them to my business to be something that I can apply to get new target clients. Callen O’Brien, Casey Partners

I now have a greater sense of clarity around my business message and brand differentiation. Khatija Halabi

Ros’s marketing masterclass provided me with so much clarity around my USP and the best way to position myself in my industry. I am now feeling so excited and motivated to take my new learnings forward in my business. Danielle Pooles, Dressage Plus


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