To be held on 21 & 22 October 2021 in Emerald, Victoria, this two-day masterclass is designed for public sector employees working in communications, community engagement, advocacy, marketing, events, service delivery and project management.
Participants will develop a communications and engagement strategy for a project/topic/issue of their choice in real time.
“I have gained incredibly valuable information, strategies, ideas and techniques which I will apply in the preparation of a corporate [communications] strategy.” Alison Martin – Communications Coordinator, Colac Otway Shire Council
“Thank you to Ros Weadman for this expertly delivered masterclass! Truly enjoyed being part of it and to soak up all the learnings.” George Bakker, Change Communication Specialist, Boroondara City Council (on Linkedin)
“Ros has an absolute wealth of knowledge and passion for communications, I could not help but leave the session feeling energized, inspired and ready to tackle new challenges using the insights and principles that we had discussed. I wish everyone in my team could have this experience!” Emma Williams, City of Ballarat
Participants will learn how to:
Setting the Scene
Understanding the Context
Knowing the Audience
Setting Goals and Objectives
Developing the Communications Approach and Story
Developing the Engagement Approach
Planning for Action
Date & time: Thurs, 21 & Fri, 22 October 2021
Venue: Board Room, Level 1, 329-331 Belgrave-Gembrook Road, Emerald, Victoria
$990 for both days (inc GST) Includes a comprehensive workbook. Workshop limited to 5 participants.
Infoline: 1800 677 600
Bookings: Book open 1 August 2021
Note: Event requires minimum number to go ahead. No recording of event proceedings permitted.
About the Trainer
Ros Weadman FPRIA is a leading authority on local government communication, engagement and reputation. A national and state award-winning marketing and public relations professional with over 35 years’ experience in the industry, Ros draws on her specialist knowledge and expertise to design and deliver local government-focused consulting services, training and coaching programs. Her masterclasses draw on real experience working in local government and present real scenarios and real solutions.
Ros was a Communications Manager in local government for 16 years and has been consulting to the industry for a further eight years. During this time, she delivered a multitude of strategic communication, engagement and advocacy plans on a broad range of projects and public issues for metropolitan, rural and regional councils. Ros has exceptional experience in media and issues management, and has led crisis communications teams responding to some of Australia’s highest profile incidents and issues, including the Cranbourne Methane Gas crisis (2008), Black Saturday fires (2009), Springvale Salmonella outbreak (1997) and Victorian Gas crisis (1998).
Ros is the author of BRANDcode®, a practical marketing and PR guide and The Reputation Equation.