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Local Government Communications & Engagement Strategy Masterclass

Local Government Communications & Engagement Strategy Masterclass

21st July 2020 9.30am -5.00pm both days

To be held on Tuesday, 21 & 28 July 2020 in Melbourne, Australia, this two-day masterclass is specifically designed for local council communication and engagement officers and those with responsibility for delivering a service, program, project, event or special initiative.

In this two-day workshop, participants will learn how to develop a communications and engagement strategy to help raise awareness and understanding of their service, program or project, and engage stakeholders for better community outcomes.

In this masterclass we’ll cover:

Setting the Scene

  • Articulate the purpose and define the communication challenge
  • Gather information and evidence
  • Detail the methodology and timeframes
  • Detail project non-negotiables and negotiables

Understanding the Context

  • Identify relevant Council plans and strategies, and legislative requirements
  • Analyse the environmental context and prepare a risk profile with mitigating actions

Knowing the Audience

  • Identify the demographic, psychographic and behaviour characteristics of target audiences
  • Identify stakeholders and their required level of engagement

 Setting Goals and Objectives

  • Set communication and engagement goals and objectives

Developing the Communications Approach and Story

  • Develop a project value proposition, narrative and key messages
  • Select the right mediums to deliver your message to the target audiences
  • Prepare an integrated communications, PR and media program

Developing the Engagement Approach

  • Identify engagement tools and techniques to use for each stakeholder group

 Planning for Action

  • Prepare a communications calendar
  • Populate an action plan template

Measuring Success

  • Set key performance indicators to measure the success of your communication and engagement goals and objectives

Date & time:     Tues, 21 & 28 July 2020, 9.30am – 5pm

Venue:     Municipal Association of Victoria, 60 Collins Street, Melbourne

Places are strictly limited.

$990 (inc GST) Includes a comprehensive workbook and lunch both days

Infoline: 1800 677 600 

Bookings: click here


“I have gained incredibly valuable information, strategies, ideas and techniques which I will apply in the preparation of a corporate [communications] strategy.” Alison Martin – Communications Coordinator, Colac Otway Shire Council

“Thank you to Ros Weadman for this expertly delivered masterclass! Truly enjoyed being part of it and to soak up all the learnings.” George Bakker, Change Communication Specialist, Boroondara City Council (on Linkedin)

About the Trainer

Ros Weadman FPRIA is a leading authority on local government communication, engagement and reputation. A national and state award-winning marketing and public relations professional with over 30 years’ experience in the industry, Ros draws on her specialist knowledge and expertise to design and deliver local government-focused consulting services, training and coaching programs. Her masterclasses draw on real experience working in local government and present real scenarios and real solutions.

Ros was a Communications Manager in local government for 16 years and has been consulting to the industry for a further eight years. During this time, she delivered a multitude of strategic communication, engagement and advocacy plans on a broad range of projects and public issues for metropolitan, rural and regional councils. Ros has exceptional experience in media and issues management, and has led crisis communications teams responding to some of Australia’s highest profile incidents and issues, including the Cranbourne Methane Gas crisis (2008), Black Saturday fires (2009), Springvale Salmonella outbreak (1997) and Victorian Gas crisis (1998).

Ros is the author of BRANDcode®, a practical marketing and PR guide and The Reputation Equation.



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