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48-Hour Marketing Plan

48-Hour Marketing Plan

20th August 2020 9.00am - 5.00pm both days


To be held on over two days, this intensive masterclass is for small-medium business entrepreneurs who want to stand out from competitors, attract high quality leads and get off the merry-go-round of hit-and-miss marketing forever. 

You’ll roll up your sleeves as multiple award-winning PR and marketing professional, Ros Weadman, guides you to develop a strategic marketing plan for your business.

Each participant will have a pre-masterclass strategy discussion with the trainer and receive a bonus individual follow-up implementation session. Some pre-work is required.

At the masterclass, we’ll cover how to:

  • Establish the cultural pillars of your business to provide the foundation for your marketing program
  • Set marketing goals and objectives, and key performance measures to track success
  • Conduct a marketing SWOT to understand and strengthen your internal marketing capabilities 
  • Conduct a competitor analysis to understand your closest rivals
  • Create powerful marketing messages that speak directly to your ideal buyer
  • Profile your avatar so you attract your ideal client
  • Devise a value proposition that your target market finds irresistible
  • Develop a sales funnel that nurtures your prospects from curious to committed
  • Choose the right online, social and print mediums to deliver your message
  • Devise a tactical action that maps out a calendar of your marketing activities
  • and more!

Date and time: 20 & 21 August 20920 – 9.00am-5.00pm TBC

Venue: TBC Emerald, Victoria


Infoline: 1800 677 600     Strictly limited numbers.

Investment: $990 (inc GST)

Bookings: Bookings open 1 July 2020.


Note: Event requires minimum number to go ahead. No recording of event proceedings permitted.


Ros Weadman’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able to create an effective marketing plan that really works. Caroline Ward, Ki Creative

 Ros explained all of the marketing concepts clearly, then helped to customise them to my business to be something that I can apply to get new target clients. Callem O’Brien, Casey Partners

 Thank you Ros, for such an enjoyable course. I would recommend it to anyone who owns their own business. Felicity O’Meara, Vikara Body Transformations

Ros’s signature approach made us all think laterally and deeply, identifying missed marketing opportunities, and clearly defined novel approaches to take advantage of those avenues. I’d recommend this workshop to every micro to medium business owner who’s frustrated with their marketing results and wants to have clear plan of action. Arek Rainczuk, Five Castles Portraits

Ros was a great presenter and coach. She raised my marketing knowledge and provided me with a great marketing weapon. Robert Charbine, Minuteman Press Narre Warren

Ros was great with her teaching ability and message on how we should market ourselves and target our mediums. Fantastic marketing session. Sangeeta Bajaj, That’s Right Bookkeeping

On day one we set two goals each we wanted to achieve. Through Ros’s content and coaching, I had smashed these goals by the beginning of day two. Lana Bonnet, L&D Picturesque Painting

Ros’s marketing masterclass provided me with so much clarity around my USP and the best way to position myself in my industry. The small group interaction provided a fantastic environment to bounce ideas and create strategies to take forward. I am now feeling so excited and motivated to take my new learnings forward in my business. Danielle Pooles, Dressage Plus

I now have a greater sense of clarity around my business message and brand differentiation. Khatija Halabi, Casey Hearing


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