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Workshops & masterclasses
Workshops and masterclasses for business and government organisations

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Public relations
Marketing communications

Workshops and Masterclasses

Masterclasses for government

Our GovComms™ masterclasses help staff working in government to become more confident, credible and congruent communicators. All masterclasses are delivered by Ros Weadman, a leading authority on government brand visibility, communication and reputation. Ros has over two decades in-house communications management experience and nearly a decade working as a consultant, trainer and project manager to government. 

How to Develop a Strategic Communications and Engagement Plan – Two-day Masterclass

Participants will learn how to develop a communications and engagement strategy that will assist them to raise awareness and understanding of their service, program or project, and engage stakeholders for better community outcomes.


Masterclasses for business

Our BRANDCODE® masterclasses are designed for small and medium-sized businesses without in-house marketing and PR expertise. Refer to our events section for upcoming events

Signature Value Proposition – 2.5 hour Workshop

Leverage your brand with a powerful value proposition that amplifies your point of difference and attracts your ideal customer.

48-Hour Marketing Plan – Two-day Masterclass

Get off the hit-and-miss marketing merry-go-round for ever. In this two-day masterclass you’ll be guided to to develop a comprehensive marketing so you can increase your return on investment.

  • Discover your point of difference and stand out from competitors
  • Craft an irresistible value proposition that attracts your ideal client
  • Identify the right promotional mediums to reach your target audiences
  • Devise a tactical action plan to achieve your marketing goals

Marketing Mojo – One-day Workshop

In this one-day workshop you’ll learn a simple, five-step system to ensure you send the right message to the right market through the right mediums, every time.

Media Magnetism – 2.5 hour Workshop

In this workshop, you’ll learn how to build a public profile by getting free publicity for your business.

  • Discover how the media works
  • Learn what makes a story newsworthy
  • Decode the five essential ingredients of a media release
  • Identify story ideas for your business
  • Find out how to pitch your story to journalists





"Marcomms Australia's workshops have been integral to the success of my business messaging and marketing. Ros Weadman's passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code.

I've attended many marketing workshops before and Ros's Marketing Masterclass was the only one in which I was able to fully utilise what I learned. I came away with a practical strategy, the basis for my website copy, and a clear understanding of my vision, brand promise, unique point of difference and market positioning. With Ros's support, I was able to create an effective marketing action plan that really works."

Caroline Ward
Ki Creative

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