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Seminars & workshops
Tailored seminars and workshops on communication, marketing, media and public relations

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Public relations

Seminars & workshops

Masterclasses for government

Our GovComms™ masterclasses help staff working in local councils and other levels of government to become more confident, credible and congruent communicators. All masterclasses are delivered by Ros Weadman, a leading authority on government brand visibility, communication and reputation. Ros has over two decades in-house communications management experience and nearly a decade working as a consultant, trainer and project manager to government. Download the general information brochure. GovComms Local Government Masterclasses_FINAL

How to Develop a Strategic Communications and Engagement Plan Download the brochure.  LG Masterclasses_Comms&EngagementPlan_2017_2

Advanced Communication Skills for Government Leaders Download the brochure. LG Masterclasses_AdvancedCommsSkills_Sept17_FINAL

How to Write Government Publications Download the brochure.  LG Masterclasses_HowToWriteACouncilPublication_2017_2

Masterclasses for business

Our BRANDPresence masterclasses are designed for small and medium-sized businesses without in-house marketing and PR expertise. Download the 2017-18 program for small businesses in Casey Cardinia Region.  2017-2018 Masterclasses for Business

2-day Marketing Plan

In this two-day workshop you’ll be guided to develop a tailored marketing plan for your business.

  • Discover your point of difference and stand out from competitors
  • Craft an irresistible value proposition that attracts your ideal client
  • Identify the right promotional mediums to reach your target audiences
  • Devise a tactical action plan to achieve your marketing goals

Download the brochure. 2-day Marketing Plan_Sept17_FINAL_sm

Advanced Communication Skills for Business Owners

In this two-day workshop you’ll learn how to become a persuasive communicator and more influential leaders.

  • Discover how your communication style affects people’s perception of you
  • Learn the four communication styles of people based on the DISC® behavioural assessment model* and how to communicate effectively with each
  • Create a personal brand and plan to achieve your desired reputation
  • Learn how to run a workshop and deliver presentations with confidence

Download the brochure. Advanced Comm Skills_business_2018

Half-day Media Mojo

In this half-day workshop, you’ll learn how to build a public profile for your business.

  • Discover how the media works
  • Learn what makes a story newsworthy
  • Decode the five essential ingredients of a media release
  • Identify story ideas for your business
  • Find out how to pitch your story to journalists

Download the brochure. MediaMojoFlyer_Sept17_FINAL_s



Improving the cultures, performance and reputations of businesses and government organisations by improving the communication and leadership skills of their employees.


Melbourne PR and Marketing's workshops have been integral to the success of my business messaging and marketing. Ros Weadman's passion is infectious. She turns traditional marketing on it's head and provides all the tools for success based on her unique marketing code.

I've attended many marketing workshops before and Ros Weadman's Marketing Launchpad was the only one in which I was able to fully utilise what I learned. I came away with a practical strategy, the basis for my website copy, and a clear understanding of my vision, brand promise, unique point of difference and market positioning. With Ros's support, I was able to create an effective marketing action plan that really works.

Caroline Ward
Ki Creative

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