Content & copywriting We’re obsessed by the power of words and the impact they have on people. Why is it that the words of some of the greatest orators, such as Aristotle, Dr Martin Luther King Jnr, Winston Churchill, Mother Theresa and Maya Angelou, are remembered for generations? Because their profoundness stirs something deep inside.
While not every government communication is designed to stir deep emotions in people, each communication piece should serve a twin purpose: 1) achieve organisational goals and 2) address target audience needs.
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