One On Us is the neighbourhood customer loyalty program that builds community. Melbourne PR & Marketing developed a strategic PR and marketing plan to launch a trial of this world-first mobile application, plus content development for the website, video, brochure, posters and banners. A media strategy resulted in publicity in the local press to raise community awareness of a trial of the advanced prototype ahead of its world wide launch in late 2016.
'Ros was a breath of fresh air through our One On Us initiative. She brought our messages to life in a genuine and engaging way. Ros was helpful, insightful and creative. Our launch was significantly better for having her drive it.'