Product Description
It is through effective strategic marketing that brand loyalty is earned and reputational leadership built.
Based on research and built on the creator’s 30 years of experience in marketing and public relations, it’s designed to give you the super powers to:
- Transform your brand from vanilla to vavavoom
- Build your wisdom with numbers and knowledge
- Raise your public profile from ambiguity to visibility
- Move your customers from liking to loving.
The four-part BRANDcode™ system answers the WHY, WHAT, HOW and WHO of strategic marketing, ensuring you deliver the right message to the right audience through the right mediums at each stage of the customer journey.
Stage 1 – Build your brand
Get clear on your brand essence, the DNA that sets you apart from your competitors. Then build your brand image based on your differentiating qualities and the difference you seek to make in the world.
Stage 2 – Build your wisdom
Analyse the environmental context, understand your marketing capabilities, study your closest rivals, know your ideal customer and devise strategies to achieve your marketing goals.
Stage 3 – Build your profile
Craft compelling messages, and convey your story consistently across the right online, social, print, face-to-face and mobile marketing channels.
Stage 4 – Build your tribe
Get your media mojo pumping, engage your audience with inspiring content and position yourself as a leader within your industry or niche.
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