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Masterclasses

Masterclasses

Our tailored masterclasses help you to become a more effective marketer, more persuasive communicator and more influential leader.

Masterclasses for Government

Masterclasses for Government

Our GovComms™ masterclasses help staff working in local, state and federal government organisations to become more confident, credible and congruent communicators. All masterclasses are delivered by Ros Weadman, a leading authority on government brand visibility, communication and reputation. Ros has over two decades in-house communications management experience and nearly a decade working as a consultant, trainer and project manager to government. Our signature two-day masterclass How to Develop a Strategic Communications and Engagement Plan is currently conducted three times per year at the Municipal Association of Victoria head office in Melbourne, Australia. In-house trainings are also available. See the Events page for future masterclasses.

 

Masterclasses for Business

Masterclasses for Business

Our Brandcode™ masterclasses are designed for small and medium-sized businesses who want to take a strategic approach to their marketing and improve the return on investment from every marketing dollar spent. Masterclasses include: 48-Hour Marketing Plan, a two-day course where you’ll be guided to develop a tailored comprehensive marketing plan for your business; Marketing Mojo, a one-day course where you’ll develop a marketing communications plan for your business; and Signature Value Proposition, a half-day course where you’ll develop a powerful value proposition that turns your unique point of difference into a competitive advantage. See the Events page for future masterclasses.

Head Trainer

Head Trainer

Head trainer and coach, Ros Weadman, is a leading authority on brand communication, engagement and reputation. A national and state award-winning marketing and public relations professional with over 30 years in the industry, Ros is tertiary qualified in professional communication, business management, psychology and secondary education, Ros draws on her specialist knowledge and expertise to design and deliver tailored training programs for business and government. Ros can also work one-on-one with individuals or with teams to address communication, marketing and public relations issues and challenges, build communication and leadership skills, and develop confidence in communicating. Coaching and development programs are designed and costed to meet your needs. 

 

Head Trainer
Coaching & mentoring

Coaching & mentoring

Ros Weadman can also work one-on-one with individuals and teams to address communications issues and challenges, build communication and leadership skills, and develop confidence in communicating. Coaching and mentoring can cover a range of areas, for example:

  • Addressing a marketing, public relations or communication challenge
  • Communicating effectively with different behavioural styles (based on the 4 DISC styles)
  • Crafting messages for different audiences
  • Dealing with the media
  • Building a distinctive brand
  • Target market segmentation
  • Developing content for your online, social and print media
  • Speaking with the media
  • Delivering presentations with confidence
  • Facilitating meetings
  • Corporate culture development
  • and more

 

Coaching & mentoring
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