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GovComm Communications & Engagement Strategy Masterclass

GovComm Communications & Engagement Strategy Masterclass

23rd October 2018 9.30am -5.00pm both days

To be held on Tuesday, 23 & 30 October 2018, this two-day masterclass is specifically designed for council communication and engagement officers and those with responsibility for delivering a service, program, project, event or special initiative.

A communications and engagement strategy sets the foundation for garnering community and stakeholder understanding and support, ensures that resources are used most effectively and that activities are aligned with council policies and objectives. In this two-day workshop, participants will learn how to develop a strategic plan to raise awareness and understanding of their service, program or project, and inspire support and collaboration for better community, economic and environmental outcomes.

In this masterclass we’ll cover:

Setting the Scene

  • Articulate the purpose and define the communication challenge
  • Gather information and evidence
  • Detail the methodology and timeframes
  • Detail project non-negotiables and negotiables

Understanding the Context

  • Identify relevant Council plans and strategies, and legislative requirements
  • Analyse the environmental context and prepare a risk profile with mitigating actions

Knowing the Audience

  • Identify the demographic, psychographic and behaviour characteristics of target audiences
  • Identify stakeholders and their required level of engagement

 Setting Goals and Objectives

  • Set communication and engagement goals and objectives

Developing the Communications Approach and Story

  • Develop a project vision, mission, narrative and key messages
  • Select the right mediums to deliver your message to the target audiences
  • Prepare an integrated communications, PR and media program

Developing the Engagement Approach

  • Identify engagement tools and techniques to use for each stakeholder group

 Planning for Action

  • Prepare a communications calendar
  • Populate an action plan template

Measuring Success

  • Set key performance indicators to measure the success of your communication and engagement goals and objectives

Date & time:     Friday, 2 & Friday, 9 February 2018, 9.30am – 5pm

Venue:     Municipal Association of Victoria, 60 Collins Street, Melbourne

Places are strictly limited.

$997 (inc GST) Includes a comprehensive workbook, morning tea and lunch both days

Infoline and bookings: 1800 677 600 

About the Trainer

Ros Weadman FPRIA is a leading authority on local government communication, engagement and reputation. A national and state award-winning marketing and public relations professional with over 30 years’ experience in the industry, Ros draws on her specialist knowledge and expertise to design and deliver local government-focused consulting services, training and coaching programs. Her masterclasses draw on real experience working in local government and present real scenarios and real solutions.

Ros was Manager Communications at the City of Casey for 11 years and Manager Public Affairs at the City of Greater Dandenong for five years. During this time, she developed and implemented strategic communication, engagement and advocacy plans on a broad range of projects and public issues. Ros has exceptional experience in media and issues management. She has provided high-level communications and media advice to CEOs, mayors and councillors, and has led crisis communications teams responding to some of Australia’s highest profile incidents and issues, including the Cranbourne Methane Gas crisis (2008), Black Saturday fires (2009), Springvale Salmonella outbreak (1997) and Victorian Gas crisis (1998).

As a professional writer, Ros is the author of BRANDcode®, a practical marketing guide. She has also written thousands of online and offline marketing and communications resources, media releases and speeches, including for the Premier of Victoria.



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