To be held on Tuesday, 23 & 30 October 2018, this two-day masterclass is specifically designed for council communication and engagement officers and those with responsibility for delivering a service, program, project, event or special initiative.
A communications and engagement strategy sets the foundation for garnering community and stakeholder understanding and support, ensures that resources are used most effectively and that activities are aligned with council policies and objectives. In this two-day workshop, participants will learn how to develop a strategic plan to raise awareness and understanding of their service, program or project, and inspire support and collaboration for better community, economic and environmental outcomes.
In this masterclass we’ll cover:
Setting the Scene
Understanding the Context
Knowing the Audience
Setting Goals and Objectives
Developing the Communications Approach and Story
Developing the Engagement Approach
Planning for Action
Date & time: Friday, 2 & Friday, 9 February 2018, 9.30am – 5pm
Venue: Municipal Association of Victoria, 60 Collins Street, Melbourne
Places are strictly limited.
$997 (inc GST) Includes a comprehensive workbook, morning tea and lunch both days
Infoline and bookings: 1800 677 600
About the Trainer
Ros Weadman FPRIA is a leading authority on local government communication, engagement and reputation. A national and state award-winning marketing and public relations professional with over 30 years’ experience in the industry, Ros draws on her specialist knowledge and expertise to design and deliver local government-focused consulting services, training and coaching programs. Her masterclasses draw on real experience working in local government and present real scenarios and real solutions.
Ros was Manager Communications at the City of Casey for 11 years and Manager Public Affairs at the City of Greater Dandenong for five years. During this time, she developed and implemented strategic communication, engagement and advocacy plans on a broad range of projects and public issues. Ros has exceptional experience in media and issues management. She has provided high-level communications and media advice to CEOs, mayors and councillors, and has led crisis communications teams responding to some of Australia’s highest profile incidents and issues, including the Cranbourne Methane Gas crisis (2008), Black Saturday fires (2009), Springvale Salmonella outbreak (1997) and Victorian Gas crisis (1998).
As a professional writer, Ros is the author of BRANDcode®, a practical marketing guide. She has also written thousands of online and offline marketing and communications resources, media releases and speeches, including for the Premier of Victoria.