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15th December 2017 9.00am - 5.00pm

This full-day intensive masterclass is not for the faint hearted. It’s only for those small business owners passionate about business success and who value the rewards that working ON their business brings. 

This masterclass is delivered by a multiple award-winning PR and marketing professional with over 30 years of experience who’ll guide you to think deeply and laterally about your business like never before. 

Get off the merry-go-round of hit-and-miss marketing as you develop a strategic plan to supercharge your marketing program for outstanding business success in 2018.

At the masterclass, we’ll cover how to:

  • Establish the cultural pillars of your business to provide the foundation for your marketing program
  • Set marketing goals and objectives, and key performance measures to track success
  • Conduct a marketing SWOT to understand and strengthen your internal marketing capabilities 
  • Conduct a competitor analysis to understand your closest rivals
  • Understand the psychology of influence
  • Create powerful marketing messages that speak directly to your ideal buyer
  • Discover, define and leverage your unique point of difference
  • Profile your avatar so you attract your ideal client
  • Devise a value proposition that your target market finds irresistible
  • Develop a sales funnel 
  • Choose the right online, social and print mediums to deliver your message
  • Devise a social media calendar
  • Develop a tactical action to leverage your competitive advantage
  • and more!

Each participant will have a pre-masterclass discussion with the trainer and receive a bonus individual follow-up implementation session. Some pre-work is required.

Venue: Gallery Room, Cardinia Cultural Centre, Lakeside Boulevard, Pakenham 

Infoline: 1800 677 600     Strictly limited numbers.

Investment: $497 (inc GST) inc lunch. Reserve your place now to avoid disappointment.

Bookings: https://www.trybooking.com/333735

Note: Event requires minimum number to go ahead. No recording of event proceedings permitted.


Ros’s passion is infectious. She turns traditional marketing on its head and provides all the tools for success based on her unique marketing code. With Ros’s support, I was able to create an effective marketing plan that really works. Caroline Ward, Ki Creative

 I now know what I stand for and how I differentiate myself from my competitors which makes it easy to know which messages to send out to attract my ideal clientele. Thank you Ros, for such an enjoyable course; I would recommend it to anyone who owns their own business. Felicity O’Meara, Vikara Body Transformations

Attending Ros’s course was one of the best marketing investments I made this year. Ros’s signature approach made us all think laterally and deeply, identifying missed marketing opportunities, and clearly defined novel approaches to take advantage of those avenues. I’d recommend this workshop to every micro to medium business owner who’s frustrated with their marketing results and wants to have clear plan of action. Arek Rainczuk, Five Castles Portraits


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